Content Strategy and Writing Services
Content planning, SEO and thought leadership writing, brand messaging, and campaign copy for PR and marketing agencies, executives, consultants, and professional service businesses.
I work with businesses and teams that have valuable knowledge to communicate, often spread across conversations, internal documents, and years of professional experience. I bring that information into the writing process, examining what matters to your audience, how your ideas fit together, and which details give your content substance. From an editorial plan to a finished presentation or article, I develop content that reflects your expertise and gives readers something useful to take away.
What I Can Help You Create
Content Strategy and Editorial Planning
A useful content plan starts with understanding your business priorities, the people you want to reach, and the information you have to contribute.
I review your existing content, search opportunities, and recurring audience questions to identify topics worth developing. I consider the purpose of each piece, the evidence available to support it, and how the proposed content fits into your broader publishing priorities.
Services include:
- Content audits and topic recommendations
- Keyword research and search intent analysis
- Editorial strategies and content calendars
- SEO content briefs and article outlines
- Social content planning and topic development
SEO and Thought Leadership Writing
Your articles should reflect the experience and professional judgment behind your business.
For SEO content, I research how people search for a topic and develop articles around the questions they need answered. For thought leadership, I work with your observations, decisions, and experience to build a credible point of view. Each assignment receives the depth, structure, and supporting information its subject requires.
Services include:
- SEO blog posts and articles
- Long-form guides and educational content
- Executive and founder thought leadership
- Interview-based articles
- Research-supported editorial content
Brand Messaging and Presentation Content
How you explain your business influences how people understand your services, experience, and approach.
I develop messaging that gives your team a consistent way to communicate across different materials. This can involve organizing your positioning, identifying the information each audience needs, and developing the language and structure for websites, service pages, and presentations.
Services include:
- Brand messaging frameworks
- Audience-specific messaging
- Website and service page copy
- Presentation narratives and outlines
- Slide copy and supporting content
Campaign, Email, and Social Copy
Campaign content needs to account for the audience, the communication channel, and the action you want readers to take.
I develop copy for emails, newsletters, social media, and promotional materials using your campaign priorities and approved information. I adjust the level of detail, message sequence, and calls to action for each format while keeping relevant facts and qualifications accurate.
Services include:
- Email newsletters and campaign copy
- Promotional emails
- Social media calendars and post copy
- Campaign messaging and supporting content
- Flyers, handouts, and promotional materials
How I Approach Your Content
The way I work depends on the assignment, but I follow a consistent process for understanding the subject, developing the content, and preparing it for review.
Understand the Assignment
We discuss what you need to create, the intended audience, and the purpose of the content. I review your brief, existing materials, and any practical requirements that affect the work.
Write and Refine
I develop the agreed content, paying attention to accuracy, voice, and the reasoning behind your ideas. I also identify statements that need clarification, additional evidence, or approval.
Develop the Direction
I research the subject, identify gaps in the available information, and recommend an approach. Depending on the project, this may involve a content plan, article outline, messaging structure, or presentation sequence.
Review and Handover
You or your team review the draft, and I revise it based on the agreed feedback. I provide editable content with relevant references or handoff notes, ready for your team’s final approval and production.
Ways We Can Work Together
Project-Based Work
For assignments with a defined outcome, such as a content strategy, article series, messaging framework, or website copy. We agree on the deliverables, research requirements, timeline, and revision scope before starting.
Ongoing Content Support
For agencies and businesses that need regular writing or editorial support. We establish a recurring scope based on your publishing priorities, content requirements, and available review capacity.
Have a Content Project in Mind?
Tell me what you’re working on, what you want the content to accomplish, and where you currently need support. You can share an existing brief, outline, or draft, or describe the idea you’re trying to develop.
I’ll review your inquiry, clarify the requirements, and discuss the scope, timeline, and fees with you.